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Oneplus Continues With Its Proprietary Ëœdash Charge Technology

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Chinese consumer electronics manufacturer

"1+" redirects here. Not to be confused with +1.

OnePlus Technology (Shenzhen) Co., Ltd.

Native name

 一加科技
Type Subsidiary
Industry Consumer electronics
Founded 16 December 2013; 8 years ago  (2013-12-16)
Founders Pete Lau
Carl Pei
Headquarters Tairan Building,

Futian District, Shenzhen, Guangdong

,

China

Area served

 Worldwide

Key people
  • Pete Lau (CEO)
Products Smartphones
Earphones
Powerbanks
OxygenOS
Phone cases
Shirts
Bags
Televisions
Smart Watch

Number of employees

 2,700+ (2019)
Parent Oppo (BBK Electronics)
OnePlus Technology (Shenzhen) Co., Ltd.
Simplified Chinese 深圳市万普拉斯科技有限公司
Traditional Chinese 深圳市萬普拉斯科技有限公司
OnePlus
Chinese 一加
Literal meaning OnePlus
Website oneplus.com
Footnotes / references
[1] [2] [3] [4]

OnePlus Technology (Shenzhen) Co., Ltd. (Chinese: 一加科技; pinyin: Yījiā Kējì ), doing business as OnePlus, is a Chinese consumer electronics manufacturer headquartered in Shenzhen, Guangdong.[6] It is wholly owned by Oppo, which is in turn a subsidiary of BBK Electronics along with Vivo, Realme and iQOO.

OnePlus was founded by Pete Lau and Carl Pei on 16 December 2013 to develop a high-end flagship smartphone running CyanogenMod that would come to be known as the OnePlus One. OnePlus would continue to release phones throughout the 2010s and 2020s. In 2020, OnePlus released the OnePlus Nord, its first mid-range smartphone since the OnePlus X in 2015. Pei would oversee the design and marketing of OnePlus' products until his departure from the company in October 2020, going on to found the consumer electronics manufacturer Nothing.

History [edit]

2013–2014: Founding and OnePlus One [edit]

OnePlus Technology (Shenzhen) Co., Ltd. was founded on 16 December 2013 by former Oppo vice-president Pete Lau and Carl Pei.[7] According to Chinese public records, OnePlus' only institutional shareholder is Oppo Electronics.[4] Lau denied that OnePlus was a wholly owned subsidiary of Oppo and stated that Oppo Electronics and not Oppo Mobile (the phone manufacturer) is a major investor of OnePlus. Lau went on to state that they were "in talks with other investors",[8] although OnePlus has confirmed it uses Oppo's manufacturing line and shares part of the supply chain resources with Oppo.[9]

We will never be different just for the sake of being different. Everything done has to improve the actual user experience in day-to-day use.

—Pete Lau[10] [11]

Lau founded OnePlus with the intent to design a smartphone that would balance high-end quality with a lower price than other phones in its class, believing that users would "never settle" (a slogan that would come to be used by OnePlus in its marketing material) for the lower-quality devices produced by other companies. Lau also showed aspirations of being the "Muji of the tech industry", emphasizing its focus on high-quality products with simplistic, user-friendly designs.[10] Continuing Lau's association with the platform from the Oppo N1,[11] OnePlus entered into an exclusive licensing agreement with Cyanogen Inc. to base its products' Android distribution upon a variant of the popular custom ROM CyanogenMod and use its trademarks outside of China.[12] [13] OnePlus would later develop a version of CyanogenMod, known as Cyanogen OS, for use in its phones.

The OnePlus One was introduced on 23 April 2014 as OnePlus' first smartphone. The OnePlus One was introduced on 23 April 2014 as OnePlus' first smartphone. It differed from its competitors—largely flagship devices from larger phone manufacturers, in its usage of CyanogenOS, its openness to developers, and price-to-performance ratio in comparison to its hardware, although criticism was levied for technical issues. In order to reduce marketing costs, OnePlus relied instead on word of mouth and initially only allowed purchases via an invite system.[10] Throughout early 2014, OnePlus would continue to expand, hiring Chinese celebrity author Han Han to help market its products in mainland China and expanding its operations to the European Union in March of that year.[14] [15] In December 2014, alongside the release of the OnePlus One in India exclusively through Amazon, OnePlus also announced plans to establish a presence in the country, with plans to open 25 official walk-in service centers across India.[16]

2015–2019: Continued success, expansions in Southeast Asia [edit]

In 2015, OnePlus began an effort to expand in Southeast Asia, making its products available in the region for the first time, partnering with Lazada Indonesia in January 2015.[17] In June 2016, OnePlus decided to pull out of the Indonesian market due to local regulations for imported 4G smartphones restricting sales of the OnePlus 2.[18]

Also in 2015, OnePlus unveiled the OnePlus X, the company's first foray into the budget device market.

In May 2018, OnePlus would release the OnePlus Bullets Wireless earphones. In September of that year, OnePlus announced that it would be producing a line of smart TVs with OnePlus TV exclusively sold in India. The initial model of the OnePlus TV line, the OnePlus TV Q1, was released in September 2019.

2020–present: Further product launches, Carl Pei's resignation [edit]

OnePlus would release a series of new products in 2020, including the OnePlus Buds and the OnePlus Nord in July, the latter being OnePlus' first budget device since the release of the OnePlus X in 2015.

On 16 October 2020, Carl Pei resigned as the marketing director of OnePlus.[19] [20]

In 2021, Oppo and OnePlus would begin to build a partnership, combining their hardware research teams in January of that year.[21] In July 2021, OnePlus merged OxygenOS, its Android-based operating system used since the OnePlus X and Oppo's ColorOS. The software of both companies continue to remain separate and serve their individual regions with OxygenOS for OnePlus phones globally and ColorOS on OnePlus and Oppo devices in China but share a common codebase, which OnePlus says should standardize its software experience and streamline the development process for future OxygenOS updates.[22] [23]

Products [edit]

Smartphones [edit]

OnePlus releases two lines of smartphones: its flagship "OnePlus" line, and its budget-oriented Nord line. Both lines are equipped with an Android-based operating system known as OxygenOS.

OnePlus has also released phones outside of these lines, namely the OnePlus Ace and the OnePlus 10R.

As of 2022, 16 models in the OnePlus line have been produced and 5 models in the Nord line have been released. Models currently in production include:

  • OnePlus 10T
  • OnePlus 10 Pro
  • OnePlus 9 Pro
  • OnePlus 9
  • OnePlus 8T
  • OnePlus Nord N20 5G

Wearables [edit]

OnePlus has released various wearables, including the OnePlus Bullets Wireless, OnePlus Buds, OnePlus Band, and the OnePlus Watch.

TVs [edit]

Through its OnePlus TV line of TVs exclusively sold in India, OnePlus maintains a line of TVs.

Advertising and marketing [edit]

Invitation system [edit]

Early phones were only available through a system whereby customers had to sign up for an invitation, which OnePlus called an invite, to purchase the phone at irregular intervals. The system was claimed to be necessary for the young company to manage huge demand.[24] OnePlus ended the invitation system with the launch of OnePlus 3 on 14 June 2016.[25] Announced via an interactive VR launch event, the OnePlus 3 initially went on sale within the VR app itself. OnePlus touted the event as the world's first VR shopping experience.[26] The phone was made available for sale later that day in China, North America and the European Union on the OnePlus website, and in India on Amazon India.[15]

"Smash the Past" [edit]

On 23 April 2014, OnePlus began its "Smash the Past" campaign.[27] The promotion asked selected participants to destroy their phones on video to purchase the OnePlus One for $1 (US). Due to confusion, several videos were published by unselected users misinterpreting the promotion and destroying their phones before the promotion start date.[28] [29] OnePlus later revised the rules of its promotion by allowing consumers to donate their old phones.[30] There were 140,000 entrants in the contest with 100 winners.[30]

OnePlus Playback [edit]

OnePlus Playback is a series of music videos in collaboration with popular Indian singers, beginning in 2018.[31] [32]

Brand ambassador [edit]

In May 2019, OnePlus made a deal with 'Avengers' actor Robert Downey Jr. to endorse OnePlus 7 Pro. Before him, it was Indian actor Amitabh Bachchan who used to endorse OnePlus in India.[33]

Partnership with Hasselblad [edit]

On 8 March 2021, OnePlus announced a $150 million deal with Hasselblad to develop camera technology for OnePlus, which also included the new OnePlus 9 series phones that had improved color processing and computational photography developed in partnership with Hasselblad.[34] [35]

Criticism and controversies [edit]

"Ladies First" controversy [edit]

For the launch of the OnePlus One in 2014, OnePlus hosted a contest to give invites—which were hard to come by at the time—to their female forum members. Users were asked to post a photo of themselves with the OnePlus logo; images would be shared in the forum and could be "liked" by other forum members. This received major backlash for objectifying and degrading women, resulting in the contest being pulled within hours.[36]

Micromax antitrust lawsuit [edit]

On 16 December 2014, the Supreme Court of India and the Delhi High Court banned the import and sale of OnePlus One phones following a lawsuit by Micromax alleging it has exclusivity for shipping phones with Cyanogen OS software in India.[37] On 21 December 2014, the ban was lifted. The device continues to be shipped with Cyanogen OS; however, a customized version of Android specially designed by OnePlus and named OxygenOS has been released, allowing later OnePlus devices to be sold in India.[38] [39]

OnePlus USB-C cable incident [edit]

Throughout 2015, OnePlus received criticism for its manufacturing of its USB-C cables. After several weeks of customer complaints on OnePlus forums and on Reddit, Google engineer Benson Leung showed that the USB-C cable and USB-C to Micro-USB adapter offered by OnePlus at that time did not conform to the USB specification. OnePlus co-founder Carl Pei later admitted that the cable and adapter did not conform to the USB specification, and offered refunds (although not for cables bundled with the OnePlus 2 phone).[40] [41] [42]

Customer support [edit]

OnePlus' customer support has been the subject of criticism. In 2017, the company increased the number of customer service staff and set up customer service and repair centers in Asia, Europe, and the United States, greatly improving turnaround times for repairs and other issues.[43]

App performance throttling [edit]

In July 2021, the company was accused of and then admitted to throttling app performance. The throttling was uncovered by an investigation done by AnandTech, discovering that the OnePlus 9 significantly diminished the performance of Chrome in an effort to "improve battery life".[44] [45]

See also [edit]

  • Comparison of OnePlus smartphones
  • Comparison of OnePlus TVs
  • List of mobile phone makers by country

References [edit]

  1. ^ Xiang, Tracey (13 January 2014). "Smartphone Startup OnePlus Aims at Developed Markets". TechNode . Retrieved 2 May 2014. [ dead link ]
  2. ^ "OnePlus publishes 2017 annual report: revenues and sales on the rise". GSMArena. 30 January 2018. Archived from the original on 9 May 2019. Retrieved 16 June 2018.
  3. ^ cheek
  4. ^ a b F., Alan (26 April 2014). "Is OnePlus a wholly owned subsidiary of Oppo? Chinese document suggests that the answer is yes". Phone Arena. Archived from the original on 9 May 2019. Retrieved 6 December 2014.
  5. ^ "Who is BBK, the world's second-largest phone manufacturer?". Android Authority. 19 January 2020. Archived from the original on 30 December 2019. Retrieved 16 July 2020.
  6. ^ "Privacy Policy". OnePlus. Archived from the original on 26 May 2019. Retrieved 10 October 2019. Postal address: F18, Block C, Tairan Building, Tairan 8th Road, Chegongmiao, Futian District, Shenzhen, China, Zip Code: 518040 // Address in Chinese Archived 9 October 2019 at the Wayback Machine: "快递地址：中国深圳市福田区车公庙泰然八路泰然大厦C座18楼，邮编: 518040"
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  15. ^ a b "The OnePlus 3 is now on sale from the OnePlus website". Android Central. 14 June 2016. Archived from the original on 21 June 2018. Retrieved 20 June 2018.
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  22. ^ "OnePlus is merging OxygenOS with Oppo's ColorOS". 2 July 2021.
  23. ^ "Update to the OxygenOS Codebase and Software Maintenance Schedule". 2 July 2021.
  24. ^ Orf, Darren. "OnePlus Is Finally Ditching Its Annoying Invite System". Archived from the original on 22 September 2018. Retrieved 21 September 2018.
  25. ^ "OnePlus goes invite free". Wired. Archived from the original on 23 June 2016. Retrieved 25 June 2016.
  26. ^ "Free loop VR headset". Fortune. Archived from the original on 29 June 2016. Retrieved 25 June 2016.
  27. ^ "Phone Smash". OnePlus. Archived from the original on 27 April 2014. Retrieved 27 April 2014.
  28. ^ "OnePlus One 'Smash the Past" contest sees hopefuls smashing their phones prematurely". Archived from the original on 26 April 2014. Retrieved 27 April 2014.
  29. ^ Smith, Chris (25 April 2014). "Warning: You really shouldn't smash your phone for a OnePlus One just yet". BGR. Archived from the original on 3 February 2015. Retrieved 9 August 2017.
  30. ^ a b "OnePlus revises their 'smash' contest to allow winners to donate perfectly good phones to charity instead". Android Central. Archived from the original on 18 April 2019. Retrieved 2 May 2014.
  31. ^ "Naezy launches his new single 'Rukta Nah' on OnePlus Playback". Media Infoline. 12 August 2019. Archived from the original on 26 September 2020. Retrieved 16 January 2021.
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  33. ^ Schoon, Ben (16 May 2019). "OnePlus makes a deal with 'Avengers' Robert Downey Jr. to endorse OnePlus 7 Pro". 9to5Google. Archived from the original on 30 April 2020. Retrieved 27 April 2020.
  34. ^ Porter, Jon (23 March 2021). "OnePlus 9 and 9 Pro announced with Hasselblad-branded cameras". The Verge. Archived from the original on 25 March 2021. Retrieved 23 March 2021.
  35. ^ Heater, Brian (8 March 2021). "OnePlus recruits Hasselblad for 3-year smartphone imaging deal". Tech Crunch. Archived from the original on 16 March 2021. Retrieved 23 March 2021.
  36. ^ "OnePlus asks women to participate in degrading contest to get a smartphone". Verge. Archived from the original on 13 August 2014. Retrieved 13 August 2014.
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  38. ^ Vikas SN (8 May 2015). "Micromax & OnePlus resolve legal dispute; OnePlus handsets will get Cyanogen updates". Economic Times. Archived from the original on 30 March 2020. Retrieved 24 June 2021.
  39. ^ "Cyanogen to continue support for OnePlus One in India". Archived from the original on 21 August 2017. Retrieved 21 August 2017.
  40. ^ "OnePlus Offers Explanation, Refunds In Type-C 'Cablegate'". Archived from the original on 8 December 2015. Retrieved 29 November 2015.
  41. ^ "OnePlus admits that it's selling dodgy USB Type-C cables and adapters". Archived from the original on 29 November 2015. Retrieved 29 November 2015.
  42. ^ "In response to the Type-C cable discussions". Archived from the original on 24 March 2017. Retrieved 29 November 2015.
  43. ^ Savov, Vlad (6 June 2017). "OnePlus touts improvements to customer care in anticipation of OnePlus 5". The Verge. Archived from the original on 7 June 2017. Retrieved 7 June 2017.
  44. ^ Frumusanu, Andrei. "Examining OnePlus' Performance Behaviour: Optimization or Misrepresentation?". www.anandtech.com . Retrieved 10 July 2021.
  45. ^ Amadeo, Ron (7 July 2021). "OnePlus admits to throttling 300 popular apps with recent update". Ars Technica . Retrieved 10 July 2021.

External links [edit]

  • Official website
  • Media related to OnePlus at Wikimedia Commons

charlesbeely1963.blogspot.com

Source: https://en.wikipedia.org/wiki/OnePlus

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